I’ve seen a lot of websites. A lot. More than I care to admit. Sometimes I dream about websites. It’s not fun. But scarier than dreaming about websites is seeing a website that has terrible organization. Buttons that are out of place, menus that explode off the screen, and images that stretch to make a …
What is the Three Click Rule? And Does It Even Matter Anymore? Read More »
These days, I rarely meet anyone that thinks having a website isn’t at least a little bit important for their church. It meets people where they are, shows off a little bit of the church, and — most importantly — teaches the Gospel in a passive way. People can come, listen, learn, and move on. …
Content Marketing for Churches: 4 Reasons I’m Bullish Read More »
Writing for the internet is a lot different than knowing how to write in general. There are different rules because it’s a different audience, even if they wear the same type of clothes. Online readers are used to reading in bursts. With so much material available online – around seven million new blog posts are published every day …
Virtual Bible Summit 2022 is officially in the books. Two days of great Bible teaching from twelve speakers located across the country, all pouring their hearts out in a virtual format with pre-recorded lessons. Anyone that watched benefitted — of that, I have no doubt — but how “successful” was it? It’s hard to measure …
Social media is here to stay. Whether your church is active on Facebook, Instagram, Youtube, or even TikTok, there’s no question that social media isn’t going anywhere anytime soon. You just can’t put the genie back in the bottle, no matter how much you may want to. That being said, the relationship between social media …
I’m not exaggerating when I say that out of all the different parts of your website – About Us, Sermon videos, contact information, etc – the single most important page will be your blog. That may seem like a stretch, but stay with me. Your blog is part of an overall approach called “content marketing.” …
At the time that I write this, a lot of churches are coming out of the Quaran-coma that we’ve been wrapped up in for weeks now. We’re taking our first steps into the light and tightening our masks as we prepare to worship in-person for the first time since mid-March. During that time period, livestreaming …
There are metrics that count, and then there are metrics that don’t. In the marketing world, we call those “vanity metrics” – things that look good, but don’t profit a whole lot in terms of real-world applications. One of those metrics that bounces back and forth between necessary and vain is Facebook likes. For a …
It’s no secret that social media is the way of the future. Not only do sites like Facebook have an estimated 2.3 billion monthly users and 1.2 billion daily users, but it also allows you to connect with people outside of your immediate network. Best of all, it’s free! Next to your website, your church’s …
First off, if you’ve made it past the headline, then bravo to you. There are a lot of people that will read the phrase “local SEO,” wonder what in the world that is, and then immediately click out of it. They may even make one of the faces below. But it’s not really that complex. …
What is Church Local SEO and Why Does It Matter? Read More »
