Resources
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What is the Three Click Rule? And Does It Even Matter Anymore?
I’ve seen a lot of websites. A lot. More than I care to admit. Sometimes I dream about websites. It’s not fun. But scarier than dreaming about websites is seeing a website that has terrible organization. Buttons that are out of place, menus that explode off the screen, and images that stretch to make a
Content Marketing for Churches: 4 Reasons I’m Bullish
These days, I rarely meet anyone that thinks having a website isn’t at least a little bit important for their church. It meets people where they are, shows off a little bit of the church, and — most importantly — teaches the Gospel in a passive way. People can come, listen, learn, and move on.
Writing for the Internet: Six Rules to Live By
Writing for the internet is a lot different than knowing how to write in general. There are different rules because it’s a different audience, even if they wear the same type of clothes. Online readers are used to reading in bursts. With so much material available online – around seven million new blog posts are published every day
Virtual Bible Summit 2022: How Did It Go?
Virtual Bible Summit 2022 is officially in the books. Two days of great Bible teaching from twelve speakers located across the country, all pouring their hearts out in a virtual format with pre-recorded lessons. Anyone that watched benefitted — of that, I have no doubt — but how “successful” was it? It’s hard to measure
Social Media and the Local Church
Social media is here to stay. Whether your church is active on Facebook, Instagram, Youtube, or even TikTok, there’s no question that social media isn’t going anywhere anytime soon. You just can’t put the genie back in the bottle, no matter how much you may want to. That being said, the relationship between social media
Church Blog: Why You Need One
I’m not exaggerating when I say that out of all the different parts of your website – About Us, Sermon videos, contact information, etc – the single most important page will be your blog. That may seem like a stretch, but stay with me. Your blog is part of an overall approach called “content marketing.”