Blogging Frequency: How Often Should I Post?

digital evangelism

For a lot of new bloggers, frequency is usually one of the biggest question marks they have.

How often should I blog? 

Should I schedule posts?

Should I drop them all whenever they’re ready?

Will the world explode if I stop posting at the same time every week?

Fortunately, here’s the truth about blogging frequency: It really doesn’t matter.

Seriously. I’ve seen people post twice a day and get zero traction, while some people post once a month and it blows up overnight.

In fact, I would argue that a few well-crafted posts are much more efficient than just dumping out content on a daily basis with no plan or any kind of optimization. Everyone does the latter, that’s why “everyone” claims “SEO is dead.”

In 2023 (and beyond), quality beats over quantity. 

(Say it again for the people in the back)

Does Frequency Matter At All?

For old school SEOs, frequency used to matter a whole lot. 

There used to be a belief that constantly sending up “signals” to Google on a regular basis impacted search engine optimization. By this philosophy, it didn’t really matter what you posted, just as long as you posted something.

Times have changed. The internet is getting more saturated by the second (especially with AI), and Google cares far more about the quality of your content than anything else.

Google has spelled out as much (literally) with a major update to their Quality Rater Guidelines called E-E-A-T.

In a bid to provide their users with a more holistic search experience — rather than just focusing purely on keywords — E-E-A-T was introduced to show how they’ll start evaluating page content.

The four letters stand for:

E: Experience

E: Expertise

A: Authority

T: Trust

What Google is now looking for is a page that can adequately show competence in these areas. Every blog needs to demonstrate their ability to speak on a certain subject; failure to do so could result in lower rankings.

There are lots of ways to “demonstrate” authority, such as real life examples, professional credentials listed on site, overall website authority and niche, and, of course, links. 

Oh, those precious links.

If you want your website to rank, focus on demonstrating your authority. Google will take notice.

So…What About Posting Frequency?

Sorry, I went off on a little tangent there. Back to posting frequency.

Despite what I said earlier about posting frequency not mattering at all, the truth is that actually does matter a little bit. 

A site that doesn’t have any updates at all is probably not going to be shown, because Google doesn’t think there’s any content on that site that’s current (see E-E-A-T from earlier). You need some posting regularity or else Google will see your site as stagnant.

On the other hand, you don’t need to be as militant about posting as you think. When I first started out, I would schedule posts religiously — I’m talking every week on the same day at the same time.

Now, I just dump them all in there when I write them. That’s what I’m doing with my Bible Blog project and it’s going great (so far).

My rationale for the switch was very simple: Google takes time to index these posts, and I wanted to give them as much time as possible to do so. As soon as I’m done with them, they’re going online. It’s as simple as that.

What that means is that every month, Google gets a ton of posts from me. Over time, those posts will aggregate to develop topical authority on Bible subjects, which is another part of my strategy.

Here’s the takeaway. Post your blogs as soon as you write them, but maintain some kind of a writing schedule so you make sure you constantly have material.

How to Determine Your Post Frequency

Everyone will post at different times and at different frequencies. It’s just part of what makes us human.

Some people take hours to write a simple blog post, while others can churn them out in no time.

For reference, it takes the average writer 4 hours to craft a quality post. That number may go up or down depending on if you’re creating images, what kind of content you’re writing (if you need hard data to support the content), or if you’re optimizing for SEO as you write it (as opposed to doing it later).

Here are some things to consider as you come up with your own blogging frequency.

How Fast Do You Write?

Brag time: I write incredibly fast. It’s one of my (few) strengths. 

That’s not because I’m particularly gifted, it’s because I spent several years writing for various online outlets that paid by the word, so time was quite literally money. Since 2017, I would say I’ve written probably close to 5 million words of online content. That’s a ton of time behind the ole’ keyboard.

Because of that, it doesn’t take me long to write a blog post. This one you’re reading now was produced in less than an hour, while the ones for my Bible Blog project each took between 15-20 minutes. Those are only 500 words or so each and they’re based in an area that I’m already passionate about (the Bible), so it’s relatively easy to just pump out quality content.

Don’t be disheartened if you can’t write fast. It’s FAR better to write slower and higher-quality content than just churn out garbage. That won’t work and it’ll just be a waste of everyone’s time.

Find a cadence that works with your schedule and your comfort level, but strive for consistency. Think of the long-term. What kind of speed can you maintain for a full 12 months? Start with that, then ramp it up as you go.

What are You Writing About?

As mentioned above, a quality blog that covers technical information can take a really long time to write.

Conversely, a topical blog that simply covers basic concepts won’t take as long. One isn’t necessarily better than the other — it just depends on what you want to write about.

Regardless of which type of blog you have, you’ll have to have a little of both. Technical blogs need a more accessible approach to reach more people, and topical blogs need source material to demonstrate authority. 

In the end, blog type won’t really matter that much, but it’s worth factoring in to your overall strategy.

How Long are Your Blogs?

For my Bible Blog project, I’m aiming to make a daily devotional of around 500 words or less.

If I were really using best practices though, every one of those blogs would probably be at least 2,500 words each. That’s the sweet spot for authoritative-yet-digestible online content.

However, you may be angling to develop a super authoritative blog that only has the most authoritative content on any given subject. Because of that, your blogs may be closer to 10,000 words.

For those who take that route, I would recommend patience. Don’t aim to have one of those a week — shoot for something closer to one a month.

Most blogs will have a nice mix of lengths, but you’ll still want to chart out your blogs accordingly. This is where having a good content calendar helps, along with a monthly word quota. If you aim for 6000 words a month, you can mix in blogs of various lengths to hit that limit.

Will You Refresh Your Blog Content?

Because you totally should.

This is something most people don’t think much about, especially in a “timeless” niche such as religion.

But Google cares about information that is relevant, so if there are new findings, new insights into a passage, new releases of Bible versions, etc, it’s worth revisiting some old articles to update the content.

This will obviously take some time, so plan accordingly.

You Can’t Blog Too Much

Some naysayers out there will tell you that posting too much on your blog is bad for your SEO. I say…nay.

What will kill your blog’s online presence is a whole lot of irrelevant or poorly written content. If that’s the type of material you’re producing, take some extra time to improve your posts.

But as soon as you’re done with that article, shoot it out in the blogosphere and let Google do it’s thing.

Can We Help?

At Diakonos Marketing, we have years of experience doing exactly what we talked about above. We help churches who are serious about evangelism take God’s Message online. 

Contact us below, or visit diakonosmarketing.com for more information.